Jason Alves
All impact

Case 01

Building a CDN and media revenue business

I helped take a CDN and media portfolio from no recurring revenue to $270M ARR over 48 months.

Company
Lumen / Level 3
Business unit
CDN & media

Starting situation

A CDN and media infrastructure portfolio with no established recurring revenue base and a market that bought on technical proof.

What I changed

  • I translated the platform's technical capability into business cases media and enterprise buyers could fund.
  • I aligned product, engineering and sales around the accounts and plays with the highest potential.
  • I worked with specialist and seller teams to build a repeatable way to qualify, prove and close.

Delivered with product, engineering, specialist and enterprise sales teams.

Results

$0 → $270M

ARR · measured over 48 months

CDNStreaming infrastructureVideo transportMedia
Next caseLeading a specialist overlay organization