Jason Alves

Revenue Systems Architect

I build revenue engines.

Jason Alves | Enterprise GTM & Revenue Leader

I build and transform enterprise GTM organizations—aligning sales, product, partners, and specialist teams to launch new motions, improve conversion, and scale growth.

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Lumen / Level 3 · CDN & media
$0 → $270MARR in 48 months
Specialist organization leadership
2 + 23Directors and overlays led
Lumen/Level 3 · NTT DATA · Internap · LTN Global
4Technology companies

Impact

Selected case studies.

01

Lumen / Level 3 · CDN & media

Building a CDN and media revenue business

I helped take a CDN and media portfolio from no recurring revenue to $270M ARR over 48 months.

$0 → $270M

ARR · 48 months

02

Specialist sales organization

Leading a specialist overlay organization

I led a specialist organization of two directors and 23 overlays and helped drive top-of-funnel activity through internal teams and through alliance and channel partners.

2 + 23

Directors and overlays led

03

Internap / VitalStream

Shifting the mix toward services

I helped move the business from a product-led mix toward managed services and recurring value.

All case studies

Mandates I'm equipped to lead

  1. 01

    Build and scale specialist sales and overlay organizations

    Define the role, hire and develop leaders, and set the engagement rules that make specialists a multiplier for sellers.

  2. 02

    Activate hyperscaler, SI and strategic partner ecosystems

    Pick commercially viable joint plays, set ownership, and track sourced and influenced outcomes.

  3. 03

    Launch new technology portfolios and repeatable GTM motions

    Turn a new capability into a narrative, plays, qualification criteria and a team that can sell it.

  4. 04

    Improve qualification, conversion, coaching and execution

    Qualification before forecasting, coaching before inspection, and deal reviews tied to how buyers decide.

  5. 05

    Align product, sales, engineering, marketing, partners and executives

    One account plan and one set of decision rights, so the customer meets a coordinated organization.

How I operate

Principles, paired with behaviors.

Clarity before activity.

Every team starts with written coverage, ownership and the plays we will run — before we add headcount or activity targets.

Coaching before inspection.

Weekly one-to-ones are spent on the next customer conversation, not on re-reading the CRM.

Accountability without bureaucracy.

Each initiative has one owner, one metric and one review cadence — nothing more.

Partner approach & playbook
Black-and-white coastal portrait of Jason Alves in a flat cap and glasses

Career

From product and evangelism to GTM leadership.

Solution Architecture → Product Management → Strategic Sales → Sales Leadership → GTM Leadership. Across LTN Global, Internap / VitalStream, Lumen / Level 3, NTT DATA.

Read my story

Insights

Sales Leadership

Overlay Organizations Fail For One Reason

Specialist teams don't underperform because of talent. They underperform because ownership is ambiguous and the motion was never defined.

AI & Enterprise GTM

AI Won't Fix A Broken Revenue System

AI accelerates whatever motion you already have. If the motion is unqualified pipeline and inspection culture, you will now generate both faster.

Revenue Architecture

Revenue Is Architecture, Not Effort

The best quarter I ever ran was the least heroic. Everything that produced it had been designed months earlier.

Discuss a leadership opportunity.

If you're building a GTM organization, activating a partner ecosystem, or transforming enterprise revenue performance, let's talk about the mandate, team, and outcomes.

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