My story
From architecting technology
to architecting revenue.
The career didn't begin with a quota. It began with infrastructure — designing the systems enterprises depend on when downtime isn't an option. Every move since has been a step closer to the commercial edge of the business, without ever letting go of the technology underneath it.
Every major transition involved one of two things: building something that didn't exist, or fixing something that wasn't working.
The Foundation — Build
Solution Architecture
Started close to the technology — designing networks, connectivity and infrastructure for enterprises that could not afford downtime. Learned that the architecture is only as good as the business problem it solves.
The Translation — Build
Product Management
Moved from designing solutions to defining them. Owned the commercial logic of a portfolio: what to build, how to price it, and how to make it sellable at scale.
The Customer — Transform
Strategic Sales
Carried the number on the most complex enterprise and media accounts. Discovered that technical credibility earns the executive meeting — but business outcomes win the deal.
The Team — Transform
Sales Leadership
Took on fragmented and underperforming teams and rebuilt them around qualification, coaching and clear ownership. Performance followed structure.
The System — Scale
GTM Leadership
Built and scaled go-to-market organizations for emerging technology — edge, managed services, security and AI — turning new categories into repeatable enterprise revenue engines.
Where it goes next.
The next chapter looks like the last ones: a business with real technology, a market that's moving faster than the motion, and a team that deserves a system worth operating inside.